Read as one of twelve?
Let’s see why.
Hi, I’m Alana!
Business and personal brand strategist. 35 years in the industry, 25 as a firm owner. I name what the market’s misreading.
3 WAYS TO WORK WITH ME
All three are for the same person. An operator with real depth and a practice that already works, whose positioning hasn’t caught up to the work. What changes is how you want to do it.
YEAR-LONG
The Irreplaceable Brand™
A year of strategy with me and a small group of operators at your level.
Positioning and messaging built to carry $15K to six-figure engagements.
Sharpened in the first 90 days.
Then compounded over the next 9 months into stronger buyer trust, cleaner sales conversations, and a market position that is unmistakably yours.
An Irreplaceable Brand that compounds
ONE-TO-ONE
Private Brand Advisory
Built around what I call Identity Friction.
Your work moved on and your positioning stayed where it was.
That gap shows up in two places: how the market reads you, and how you describe yourself to it.
It's expensive.
And it's almost impossible to see from inside your own business.
We name it.
Then we close it, one-to-one, with sharper positioning, cleaner language, and a signal the market can instantly read.
BESPOKE
Custom Brand Strategy
Your personal brand strategy, built for you.
Your expertise, translated into positioning the market reads correctly the first time.
It takes a matter of days of your time.
I do the building.
By application only.
The work is already there.
The case studies show what happens when the market starts reading it right.
READ THE CASE STUDIES