I’m Alana. I winter on a tropical island, summer on a mountain lake, and travel everywhere in between. I love clean food and a perfectly mixed cocktail in equal measure. I’d lose it at the right rave this weekend and I’m sliding toward 60—both true, with no contradiction. I think clearly under pressure, refuse to perform smallness, and call AI cadence on sight. I help operators build positioning and messaging the market actually reads.

I’ve spent 35 years helping brands and businesses clarify what makes them distinct, valuable, and unforgettable. 25 of those years as a business owner. I built a seven-figure agency, reinvented it after massive upheaval, and along the way stayed relentlessly true to the one thing that’s always driven the work: giving people real autonomy over their livelihoods, and helping them build businesses that let them live their deepest truths.

Which means I know the traps you’re sitting inside. I’ve shown up invisible when my expertise was anything but. I’ve felt my confidence wobble in the exact chapters it shouldn’t have. I’ve navigated the strange loneliness of being the most experienced person in the room and the one still rebuilding visibility from scratch.

I moved past all of it. Not by playing smaller. By getting specific about who I am, what I’m for, and what my work is really built to do. Then applying every principle I now teach inside VIB—to my own brand, my own positioning, my own message.

Same principles. Applied to me, applied to the operators I work with, now available to you.