I’m happy you’re here.
Hi, I’m Alana!
A brand strategist with 35 years in the industry & 25 years as a business owner. I created the DFY Personal Brand Strategy to collapse time, your most valuable asset.
DFY Brand Strategy
AMPLIFY YOUR LEGACY & IMPACT
Your expertise, strategically positioned for world-class impact.
Transform your experience and insights into a powerful personal brand that amplifies your influence and opens doors to world-class opportunities. Through our premium brand strategy sessions, we’ll leverage the 8-Figure Purpose Method™ to architect your personal brand for maximum impact. Through focused, time-efficient sessions, we’ll create a comprehensive strategy that positions you for your next chapter—whether that’s global stages, strategic partnerships, or legacy-defining ventures.
APPLY TO MEET WITH ME
COMMAND YOUR MARKET
POSITION FOR EXCELLENCE
LEAVE A LASTING LEGACY
Does this sound familiar?
- You know your personal brand could open bigger opportunities, but you’re unsure where to strategically focus your efforts
- You have a wealth of experience and stories, but aren’t clear which ones will truly resonate and drive impact
- You’re ready to expand your influence, but don’t want to waste time on platforms or channels that won’t serve your goals
- You see other leaders in your space commanding attention, but you’re not interested in becoming another “social media personality”
- You want to leverage your expertise into thought leadership, but need a strategy that honors your limited time
- You’re preparing for your next chapter—whether that’s global speaking, board positions, or a new venture—but need to position yourself strategically
YOUR LEGACY DOESN’T HAVE TO WAIT
It’s possible to amplify your influence while honoring the success you’ve already built.
Have you ever thought….
“I need to amplify my personal brand and expand my influence—but I don’t want to compromise the success I’ve already built or spend countless hours managing a social presence…”
I get it. As someone who’s spent 35 years working with global brands and high-performing leaders, I’ve watched the business landscape transform. Personal brand isn’t just a buzzword anymore—it’s how modern leaders create lasting impact.
That’s when I recognized what truly sets exceptional leaders apart: strategic brand architecture that works across every platform and opportunity, not just social media.
Drawing from decades of brand strategy experience and 25 years running a creative agency serving 8- and 9-figure business brands, I’ve developed a methodology that positions leaders for their next chapter. Now, I help executives and founders leverage their expertise and story to create powerful personal brands that open doors to global stages, strategic opportunities, and legacy-defining moments—all while honoring their limited time.
Introducing…
PRIVATE DFY OFFERINGS
DFY Brand Strategy
These custom done-for-you premium offerings are a for busy executives and founders ready to amplify their influence.
The outcome is simple:
A personalized 7 or 8-figure purpose-driven brand strategy, delivered in days with as little as just a few hours of your time.
The 8-Figure Purpose Method offers high-level strategy, deep spiritual alignment, and actionable steps for growth. It’s about creating a purpose-driven, scalable business that aligns with your values and life goals.
I only work with executives, founders, and industry leaders who I’m confident will create extraordinary impact through strategic personal brand positioning. Each application is carefully reviewed to ensure we can transform your expertise into powerful market influence.
For bold and driven achievers to help them collapse time in custom building their brand strategies and achieve this goal in a matter of days, not months
That’s why I have an application process—so I can ensure we’re both a great fit to work together, and set you up to win before you even join.
APPLY TO MEET WITH ME
The value of getting this right.
Your brand strategy isn’t just about looking good or sounding clever—it’s about ensuring every single dollar you spend on your business works harder for you. This is the plan that informs everything:
- Where to allocate your marketing budget.
- How to craft messaging that converts.
- What platforms and channels to prioritize.
- How to position your offerings to dominate your market.
Without this foundation, you risk making costly decisions that don’t move the needle. With it, you can scale with clarity and confidence, knowing every move is aligned with your long-term vision.
APPLY TO MEET WITH ME
BrandSprint
The Brandsprint Package is a high-impact, foundational brand strategy designed to provide clarity and direction in a condensed timeframe. With a focus on key insights from the intake and brand audit, this package includes a 3-hour strategy session to align your goals and market position. It’s ideal for those seeking a clear, actionable roadmap without extensive deep dives into market analysis or extended deliverables.
Intake & Brand Audit
3 Hour
Brand Strategy Intensive
Limited Market Analysis
The Ultimate Brand Strategy
ESSENTIAL
Brand Pro
The Brand Pro Package takes the foundational work of the Brandsprint further, offering a more in-depth audit, broader market analysis, and an extended 6-hour strategy session. This level of engagement allows for a deeper exploration of your business goals, competitive landscape, and positioning to craft a more detailed and tailored strategy. Perfect for businesses ready to refine their brand across multiple touchpoints.
Intake & Brand Audit
6 Hour
Brand Strategy Intensive
Mid-Level Market Analysis
The Ultimate Brand Strategy
PRO
Brand Celeb
The Brand Celebrity Package is our most comprehensive offering, designed for those looking to achieve a fully developed and market-aligned brand strategy. This package includes a robust intake and audit, extensive market research, and two full days of strategy sessions (6 hours per day). It’s ideal for clients who need multi-channel alignment, deeper differentiation, and a highly tailored plan to position their brand as an industry leader.
Intake & Brand Audit
6 Hour
Brand Strategy Intensive
In-Depth Market Analysis
The Ultimate Brand Strategy
CELEB
My Personal Invitation
How do we do it?
We begin with a 3 Hour, 1 Day, or 2 Day VIB Ultimate Brand Strategy Session, designed to clarify your purpose, mission/vision, superpowers, passions, positioning/differentiation, and goals. This session ensures alignment with what you love, excel at, earn the most from, and what the world truly needs.
- An immersive experience. Our time together clears the mental clutter and answers critical questions about your brand—whether your message is compelling, unique, and disruptive enough to spark interest and curiosity, making people eager to learn more.
- We get inside your mind. During this session, you’ll explore your brand and business in new, powerful ways. My team and I will capture and filter these insights through our unique, bold perspective to shape your value proposition—a magnetic vibe that draws engagement and drives sales.
- Value proposition & road ahead. By the end of this session, you’ll have a crystal-clear value proposition and a roadmap identifying business and brand opportunities to recoup your investment in the 8-Figure Purpose Brand Strategy. We’ll also outline the key actions for the next three months to generate impactful, fast results.
We finish with a personalized VIB 8-figure Brand Strategy. With your core brand drivers established, we move into strategy-build mode. Based on your insights and our findings, we’ll craft a custom, actionable strategy and map out a focused, results-oriented plan to help you achieve your goals.
Depending on your package, you will have this action plan within 3-10 business days of your strategy session.
Who This Is For
AND NOT FOR
THIS IS A GREAT FIT FOR YOU IF
You’re a high-performing executive or founder ready to strategically leverage your expertise
You understand the value of premium, done-for-you brand architecture
You have a clear vision for your impact and are ready to amplify your influence
You recognize that significant results require significant investment of both time and resources
You appreciate efficiency and want results that match your level of success
THIS IS NOT FOR YOU IF
You’re looking for basic social media management or content creation
You prefer to take a DIY approach to brand building
You’re not prepared to invest at a premium level commensurate with the results you seek
You’re unwilling to commit focused time to the strategic development process
You’’re unwilling to share insights from your journey that could benefit others
WHAT CLIENTS HAVE TO SAY
It’s Easy To Get Started
SUBMIT YOUR APPLICATION
Fill out the short application to let me know more about you, your business and goals so I can evaluate whether our DFY Brand Strategy offering can help you get where you want to be.
SCHEDULE A STRATEGY CALL
If I’m confident our DFY Brand Strategy will help you in your journey, I’ll send you an invitation to book a strategy call to see how I can help you meet your goals.
ELEVATE WITH STRATEGY
In just a few focused hours, you’ll receive a custom brand architecture that positions you for your next level of impact and influence.
Apply To Meet With Me!
If I’m confident my private DFY Brand Strategy offering will help you in your journey, I’ll send you an invitation to book a strategy call to see how I can help you meet your goals.