Hi, I’m Alana!

A brand strategist with 35 years in the industry & 25 years as a business owner. I help build two comma purpose-driven personal brands.

I’m happy you are here.
Let’s see if we can work together!

GROUP COACHING

365 Day Experience

A live strategy ecosystem for entrepreneurs and executives who are done guessing, align your purpose, claim your positioning and premium offers, and activate visibility with simple, service-led sales. (Real time. My eyes on your brand.)

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PRIVATE COACHING

1:1 Brand Alignment Coaching

For founders and execs to end Identity Friction, the gap between who you’ve become and how the market sees you, so you’re the obvious choice at premium.

Apply Here

PRIVATE DFY OFFERINGS

DFY Brand Strategy

Bespoke strategy for world-class impact: translate your expertise into a personal brand that amplifies influence and opens doors to top-tier opportunities. By application only.

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If you’re serious about becoming irreplaceable and the obvious choice in your market, this is your invitation.

READ THE CASE STUDIES

REAL CLIENTS. REAL RESULTS.

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Elif C.VIB & 1:1 Private Client
“Working with Alana Sparrow and the VIB has been nothing short of transformative. One of the biggest shifts for me was how the VIB helped me clarify my goals. Alana’s 7-Figure Method didn’t just give me strategies; it gave me a framework to approach building my business holistically. From vision to execution, every piece felt intentional and aligned with who I am.”

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Dominick B.Private Client
“I came to Alana thinking I needed a better website. What I received was a complete recalibration of how I show up in the market, and why that matters. The impact has been immediate and measurable. The right-fit clients are coming to me, many referencing the work we created before we even speak.”

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Alana T.VIB
“It is not clear to me why anyone would look elsewhere than Alana. She embodies her expertise and her craft. And when you work with her you discover there is even more than her clear caliber— she is dedicated and really wants you to succeed. Without Alana's 7-Figure Methodology and guidance I would still be floundering.”

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Adrienne S.1:1 Private Client
“When I first began working with Alana, I had no idea how profound the impact would be on both my personal and professional life. As the founder of The Change Narrative, I was searching for clarity and direction, but I often felt lost in the noise of my own ambitions. Alana's expertise in branding and her insightful prompts opened up a world of self-discovery that I had never fully explored.”

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David W.1:1 Private Client
“The progress I’ve made since working with Alana has been remarkable. I feel more clear and confident in my approach, and I can see the positive impact on my interactions with followers and clients. I’m not just feeling better about my brand; I’m also making more money—a tangible sign that her strategies are working.”

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Anith C.1:1 Private Client
“This session was truly eye-opening for me. I came in with some vague ideas, but we refined them in a way that gave me real clarity. The strategic positioning work, in particular, was incredibly valuable—it helped me see how I can position myself not just within my immediate industry, but in the broader space of healthcare, business, and technology. It was such a strong, insightful process that I wanted to revisit the recordings just to absorb everything again.”

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Mark F.1:1 Private Client
“You really blew me away with the strategy. I think it was close to 80 pages—just incredibly solid work. I’ve gone through it multiple times, analyzed it, and thought about it. And now, I’m at the point where I’m ready to move forward. This is great. Let’s just roll with it. I trust your expertise, so just tell me what to do next.”