Hi, I’m Alana!

A brand strategist with 35 years in the industry & 25 years as a business owner. I created the VIB to give you the closest thing to private coaching—without the private coaching price.

Apply now to get your private invite & access exclusive bonuses for new applicants.

SAY HELLO TO THE

A 365 DAY EXPERIENCE

QUIT COMPLICATED BUSINESS FOR GOOD

Build a personal brand & business around your life & find yourself finally booked out.

Join me in the VIB and install the 7-Figure Purpose Method™—the first and only purpose-led business model for building a simple, scalable brand with true ease & freedom. Get full access to my ecosystem, strategy, and coaching inside a high-value hybrid experience—everything you need to grow without the guesswork.

APPLY TO MEET WITH ME
BUILD A BUSINESS YOU LOVE
STAY FULLY BOOKED OUT
GAIN FREEDOM, EASE, & WOO

Does this sound familiar?

  • You know you’re meant for more, but visibility feels exhausting. You want to be seen and heard for your true expertise, but showing up consistently—without burning out—feels like a struggle.
  • Your offers feel valuable, but they’re not landing the way you’d hoped. You’re questioning if they’re truly aligned, priced right, or structured in a way that helps you hit your next-level goals.
  • You’ve tried to DIY your brand strategy, but something still isn’t clicking. You’re building as you go, but you’re missing a clear, cohesive strategy that actually supports the business (and life) you want.
  • You’re overcomplicating your approach to business—and you know it. You crave more simplicity and ease, but scaling always seems to come with more complexity instead of clarity.
  • Your content and messaging feel inconsistent (or just don’t convert). Whether online or in person, you’re not always sure how to communicate your value in a way that attracts the right people and leads to real opportunities.
  • You’ve built a solid network, but your audience doesn’t feel like a true community. You want to attract the right people—ones who get you, trust you, and are ready to invest in what you offer.

IT DOESN’T HAVE TO BE THIS WAY

It’s possible to build a business that is both profitable & aligned.

Have you ever thought….

“I want to build a powerful personal brand and scale my business—but I don’t want to be vulnerable to market changes or sacrifice the life I’m trying to create…”

I get it. For years, I ran a successful brand strategy agency that relied heavily on word-of-mouth referrals and in-person video production. We were doing great work with major brands, but our business model left us vulnerable. When the pandemic hit New York and video production shut down, everything changed.

That’s when I discovered the power of building a business that bends instead of breaks.

With 35 years in brand strategy and 25 years running a creative agency helping 8- and 9-figure brands, I’ve built a business model that’s both resilient and fulfilling. Now, I help others create purpose-driven personal brands that attract ideal clients, scale with ease, and stay true to their vision and values.

Introducing…

The complete system to build the business of your dreams around your life.

The outcome is simple:

A personalized business and life strategy that blends purpose, profitability, and peace. The 7-Figure Purpose Method offers high-level strategy, deep spiritual alignment, and actionable steps for growth. It’s about creating a purpose-driven, scalable business that aligns with your values and life goals.

This 365 DAY EXPERIENCE is the closest to year long private coaching with me you can get without the price tag.

I only work with coaches, consultants, course creators and service providers who I am confident have the potential to create amazing results as a member in the VIB.

That’s why I have an application process—so I can ensure we’re both a great fit to work together, and set you up to win before you even join.

APPLY TO MEET WITH ME

Does this sound like you?

  • You’re ready to build a 7-figure purpose and business around your life
  • You’re ready to quantum leap your business and income, regardless of your current level
  • You’ve open to learning and implementing not just simple, proven strategies that actually make money, but also an energetics and money mindset
  • You can’t help but feel sleazy and salesy when asking people to buy from you.
  • You’re confident in your craft but feel lost in the complexities of marketing and strategies of sales.
  • You’ve tried other coaches and “methods” before, only to feel overwhelmed and paralyzed
APPLY TO MEET WITH ME

Apply now to get your private invite & access exclusive bonuses for new applicants.

My Personal Invitation

How do we do it?

Through my 7-Figure Purpose Method, a blend of personalized strategy, proven systems, and hands-on support. If you watched my 90-Min Booked Out Brand Masterclass we’re unpacking and implementing everything and more!

Phase 1: Finding Your 7-Figure Purpose (Immediate Access)

In the first 30 days, we focus on defining your 7-figure purpose and aligning it with your core brand drivers to set the foundation for everything to follow for the year.

Within the first 48 hours, you’ll have access to everything you need (including me) to uncover your 7-Figure Purpose, starting with:

  • Kick-Off Strategy Call – We start with a 1:1 Private Strategy Call, where we’ll clarify your goals and outline the first 30 days’ key actions to create fast results.
  • Online Course Access – You will get access to the 90-minute recorded Finding Your 7-Figure Purpose workshop, workbooks, and async support.

Phase 2: Building and Supporting Your 7-Figure Business

Once you have clarity on your purpose, the rest of the year involves a comprehensive strategy covering brand strategy development, content creation, storyselling, audience connection, business rethinking, visibility amplification, sales as a service, and crafting the ultimate offer.

This approach ensures each phase builds upon the last, creating an integrated strategy for growth and purpose alignment.

Twice monthly group calls and daily weekday access to me through the VIB Community keep you accountable and ensures you’re moving toward a clear, simple plan taking them to six, multi-six, or even seven figures.

46%

Did you know that businesses working with coaches see an average revenue increase of 46% after one year?

WHAT?? I WANT IN!

What’s Inside?

  • My Entire 7-Figure Purpose Method Ecosystem
  • 9 Self-Guided Courses
  • Immediate access to 7-Figure Purpose (foundational) with async support
  • 2 monthly group calls with me
  • VIB Community platform
  • 1, 1:1 Private kickoff strategy call with me
  • BTS trainings on leveraging and navigating the framework
  • Guided schedule
  • Resource Library
  • Ongoing support, live calls, access to me, etc.
APPLY TO MEET WITH ME

Apply now to get your private invite & access exclusive bonuses for new applicants.

365 DAYS TOGETHER

MY ENTIRE 7-FIGURE PURPOSE METHOD ECOSYSTEM

All of my secrets and strategies for building a purpose driven brand are waiting for you inside. 

APPLY TO MEET WITH ME

Gain clarity on your core purpose and integrate it strategically into your business, ensuring your work is aligned with your identity, aspirations, and deeper reason for being.

Create a compelling, purpose-driven offer that aligns with your values, resonates deeply with your audience, and effectively meets high-revenue goals, leading to greater conversions and fulfillment.

Develop a cohesive brand strategy that provides clarity on your audience, positioning, and differentiation, enabling your brand to stand out confidently in the market.

Transform how you show up in business and life. It’s not just about visibility—it’s about cultivating the confidence, alignment, and strategies to own your presence, connect with your audience, and create real impact.

Transform your sales approach into an act of service, focusing on genuine connection and providing value, resulting in more comfortable and authentic sales interactions.

Simplify your approach to running your business, breaking down complex strategies into manageable steps, leading to greater clarity, ease in decision-making, and alignment with your purpose.

Identify and connect with your ideal audience by leveraging your brand’s authentic story, building a loyal, engaged community that resonates with your values and mission.

Create content that aligns with your brand’s story, values, and audience insights, resulting in high engagement and effective conversions by building emotional resonance and trust.

Master storytelling techniques to convey your brand message authentically, building deep emotional connections with your audience and driving meaningful engagement and conversions.

TANGIBLE BUSINESS OUTCOMES
EXPERT LED VIDEO INSTRUCTION
ACTIONABLE SUPPLEMENTAL MATERIAL

How It Works

START HERE

Transform how you show up in business and life. It’s not just about visibility—it’s about cultivating the confidence, alignment, and strategies to own your presence, connect with your audience, and create real impact.

THEN JOIN IN

Create a compelling, purpose-driven offer that aligns with your values, resonates deeply with your audience, and effectively meets high-revenue goals, leading to greater conversions and fulfillment.

DAILY SUPPORT

Develop a cohesive brand strategy that provides clarity on your audience, positioning, and differentiation, enabling your brand to stand out confidently in the market.

Inside the Community

VIB is built inside the VIB Community Platform providing for daily weekday support through the community feed. I provide laser coaching and riff requests based on what’s dropped into the feed. Additionally you'll get first access to any workshops I create.

This is invaluable.

Who This Is For

AND NOT FOR

THIS IS FOR YOU IF

You’re driven and seeking deeper purpose in both business and life.

You want an integrated approach to sustainable growth.

You’re ready to take action, commit time, quantum leap your business, and embrace new business and money mindsets.

You’re open, coachable, and ready for transformative results.

THIS IS NOT FOR YOU IF

You’re looking for a by the month community.

You’re not able to take the necessary actions or adapt to new business mindsets.

You lack the time, funds, or desire for deep purpose and meaning in your business and life.

The Guarantee

If you don’t experience a substantial shift in your business or personal life after three months of full participation, you’ll receive a 1:1 strategy call to identify and adjust any misalignment.

WHAT CLIENTS HAVE TO SAY

Elif C.VIB & 1:1 Private Client

Working with Alana Sparrow and the VIB has been nothing short of transformative. One of the biggest shifts for me was how the VIB helped me clarify my goals. Alana’s 7-Figure Method didn’t just give me strategies; it gave me a framework to approach building my business holistically. From vision to execution, every piece felt intentional and aligned with who I am.

Mel K.VIB

The VIB has completely shifted how I approach my goals and mindset. Instead of feeling overwhelmed by everything I 'should' be doing, I now have a clear direction that actually feels aligned. The biggest game-changer? Learning to trust my instincts while applying a structured, strategic approach to growth.

Alana T.VIB

It is not clear to me why anyone would look elsewhere than Alana. She embodies her expertise and her craft. And when you work with her you discover there is even more than her clear caliber— she is dedicated and really wants you to succeed. Without Alana's 7-Figure Methodology and guidance I would still be floundering.

Adrienne S.1:1 Private Client

When I first began working with Alana, I had no idea how profound the impact would be on both my personal and professional life. As the founder of The Change Narrative, I was searching for clarity and direction, but I often felt lost in the noise of my own ambitions. Alana's expertise in branding and her insightful prompts opened up a world of self-discovery that I had never fully explored.

David W.1:1 Private Client

The progress I’ve made since working with Alana has been remarkable. I feel more clear and confident in my approach, and I can see the positive impact on my interactions with followers and clients. I’m not just feeling better about my brand; I’m also making more money—a tangible sign that her strategies are working.

Anith C.1:1 Private Client

This session was truly eye-opening for me. I came in with some vague ideas, but we refined them in a way that gave me real clarity. The strategic positioning work, in particular, was incredibly valuable—it helped me see how I can position myself not just within my immediate industry, but in the broader space of healthcare, business, and technology. It was such a strong, insightful process that I wanted to revisit the recordings just to absorb everything again.

Mark F.1:1 Private Client

You really blew me away with the strategy. I think it was close to 80 pages—just incredibly solid work. I’ve gone through it multiple times, analyzed it, and thought about it. And now, I’m at the point where I’m ready to move forward. This is great. Let’s just roll with it. I trust your expertise, so just tell me what to do next.

FAQ

Is the VIB a community?

The VIB has a strong community component, but it’s not JUST a community. First and foremost, The VIB is access to ME my entire ecosystem—everything I use to build and sustain a high-impact personal brand. It’s the closest thing to private coaching without the private coaching price tag. You’ll be surrounded by other ambitious professionals who are also part of this hybrid offer, but what makes it truly powerful is the direct access to my frameworks, strategies, and guidance inside a structured, high-value experience.

Why is a 365-day experience necessary?

True transformation takes time, especially when it comes to aligning your business with your deeper purpose and values. A 365-day experience ensures that every aspect of your business is addressed gradually and comprehensively. This year-long commitment allows for deep introspection, consistent implementation, and the ability to adjust and refine strategies as you grow. It provides the necessary support and accountability to ensure sustainable change, leading to massive shifts in both your personal fulfillment and business success.

How can aligning my values help my business?

Aligning personal values with your business allows for greater authenticity, which resonates deeply with your audience. It helps build stronger connections, fosters trust, and ultimately leads to a more fulfilling and sustainable business model. When your work reflects your true self, it becomes easier to attract clients that align with your vision, resulting in increased loyalty and long-term success.

How quickly can I see results?

You’ll be able to implement many aspects of what you learn immediately for quick, transformative wins. The program is designed with actionable steps that can be applied immediately to start seeing shifts in your business. Whether it’s refining your messaging, aligning your offers with your purpose, or using storyselling techniques, you’ll experience meaningful changes as you progress, all while setting up for larger, long-term transformations.

How much time do I need?

The program is designed to provide clarity and efficiency, fitting into the 25% of time you should already be allocating to work on your business. With actionable steps that can be implemented immediately for quick wins, and with year-long support for long-term growth, you can integrate the changes seamlessly into your schedule. The journey is structured to support consistent growth while maintaining balance, without overwhelming your existing commitments.

Is this program for startups or established businesses?

This program is designed to suit both startups and established businesses. Whether you are building from scratch or looking to transform an existing business, the focus on aligning purpose and business goals works universally to create more authenticity, sustainability, and growth. But established expertise in your field is required.

What support is available?

The program is primarily self-paced. You’ll need to coordinate your schedule to attend the twice monthly group virtual meetings with me for live feedback and customized direction, but the other resources and trainings are on-demand.

How can I be sure this will be worth the investment?

The goal of this program is not only to align your business with your values but also to achieve high-revenue goals. By building a deeply resonant brand, crafting high-converting content, and leveraging storytelling, you’ll create a strategy that supports financial success. The comprehensive nature of our approach ensures that the investment leads to a strong, purpose-driven, and profitable business.

Is there a guarantee or refunds?

There are no refunds. As for a guarantee, if you don’t experience a substantial shift in your business or personal life after three months of full participation, you’ll receive a 1:1 strategy call to identify and adjust any misalignment.

It’s Easy To Get Started

Picture of woman's feet

SUBMIT YOUR APPLICATION

Fill out the short application to let me know more about your business so I can evaluate whether the VIB can help you get where you want to be.

WATCH THE TRAINING & ENROLL

If I’m confident the VIB will help you in your journey, I’ll send you an invitation to book a strategy call to see how the VIB can help you meet your goals.

BUILD WITH SUPPORT

Inside the VIB you’ll get everything you need to install my methods and build your personal brand and business around your life.

Apply To Meet With Me Today!

If I’m confident the VIB will help you in your journey, I’ll send you an invitation to book a strategy call to see how the VIB can help you meet your goals.

APPLY TO MEET WITH ME AND GET YOUR PRIVATE INVITE & ACCESS EXCLUSIVE BONUSES FOR NEW APPLICANTS

Let's Get Your Details!

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About Your Business

What stage is your business currently in?(Required)
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About Your Social Presence

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Are You Up for the 365 Day VIB Experience?

Are you able to dedicate time to bi-monthly group calls and the self-paced modules?(Required)
Are you willing to actively participate in the community and engage with other members?(Required)
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