An Identity Should Stand the Test of Time

Standing out in the handmade dog treat business is a tall order. This retail concept presented a unique challenge in that the goal was to have this small batch artisinal product be presented in a way that provided consumer confidence in its quality but still maintained the essence of a handmade good.

Every Element Must Be Considered

Small batch artisinal baking best describes this product. So it made perfect sense that the packaging and identity system for this brand reflect these ideals. Fine papers and letterpress printing were the perfect choice for further conveying this brands appreciation for handcrafted quality. This soup to nuts project included the following elements:

• Naming & Tagline
• ID System
• Retail Packaging
• Photography
• Copywriting
• E-commerce Website