Creative Direction is the intersection where Art Direction and Design meet Strategy. The success of every project stops and starts with the Creative Director.
Branding + Identity Design
Something this important needs to be done right the first time. Don’t leave a project so important in untrained hands.
Design For Print
Sometimes you just need to touch it. There is no other media that puts you in your customer’s hands. Literally.
Design For Web
Your website must be everything for every one of your customers. Keeping up with the everything is key.
Bringing it all together with just the right mix and consistent messaging provides for maximum impact.
Events + Curatorial
It’s time to move away from the traditional ‘features and benefits’ and create meaningful experiences for your customers.
- Brand Standards Manuals
- Corporate & Product Color Systems
- Stationery Systems
- Annual Reports
- Books & Book Covers
- Direct Mail
- Special Event Invitations
- Print Advertisements
- Sales Kits
- Press Kits
- Trade Show Booths
- Content Development
- Social Media Marketing
- Cause Marketing
- Personal Selling
- Public Relations
- Direct Marketing
- Sales Promotion
- Public Art Project Management
- Community Development
"Alana was able to bring our vision to life. Her logo work exceeded our expectations."− Alissa Infante, Marriott
"Alana's work on design concepts for the Historic Downtown have been a great help to the City of Cohoes."− Ed Tremblay, City of Cohoes
Video Has Visceral Impact
Video allows you to create and share remarkable content with your audience in a way that plain text or still images will never match. What compelling stories can you share with your audience?
Logos To Remember
A logo has a big job, and most often only a few seconds to get it done. An effective logo is (in no particular order) simple, memorable, timeless, versatile, and appropriate. Getting it right is everything.
Life is not measured by the number of breaths we take, but by the moments that take our breath away. Creating meaningful customer experiences can set you far apart from the competition.